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Our social media strategy is to put content in the services that you like to use, rather than forcing you to one platform or another. We use Facebook, Google Plus, and Tumblr to post frequent small updates. The content that we post to each is pretty much the same, allowing for differences in how those services work. So, pick whichever you prefer.
Most of those frequent updates eventually get bundled up into larger blog posts, so if you prefer your information condensed, the blog might be all that you need.
We are now on Twitter as well, but still learning the ropes. I’m not yet sure how best to use it.